Subscription does not permit querying recent SIP

I realize that this topic is a duplicate, but the content is different.
Using the [Latest trade (single Symbol)]

import requests

url = “https://data.alpaca.markets/v2/stocks/TSLA/trades/latest?feed=sip

headers = {
“accept”: “application/json”,
“APCA-API-KEY-ID”: “”,
“APCA-API-SECRET-KEY”: “”
}

response = requests.get(url, headers=headers)

print(response.text)

returns this:
{
“message”: “subscription does not permit querying recent SIP data”
}

Maybe the option to subscribe is right in front of me and I’m just not seeing it. How do I subscribe?

Looks like the UI has changed. There’s a more up-to-date answer here: https://docs.alpaca.markets/docs/market-data-faq#how-do-i-subscribe-to-algotrader-plus

You can subscribe to AlgoTrader Plus on the Alpaca UI: on the left sidebar of the main page click on “Plans & Features” and on that page click on “Upgrade to AlgoTrader Plus” inside the Market Data box.