API v2 credentials : where to get them?

I’m trying to understand where to get the credentials for calling the API v2 endpoint and the documentation literally says “Every private API call requires key-based authentication. API keys can be acquired in the developer web console.”, yeah but where and how do you get the API keys in the “developer web console”? Apart for the paper trading endpoint it is not clear from were the api keys can be generated. Any help highly appreciated.